SELECTED WORK
Brand Strategy Case Studies
Twelve brand universes. One system. Every one built to feel inevitable.
Grove
SkincareEngineering the perception of organic luxury.
Systems: 01, 02, 05Axis
StreetwearUrban utility through systematic architecture.
Systems: 01, 03, 04Fable
CaféSensory-first coffee destination experience.
Systems: 02, 04, 05Mantle
ClothingQuiet luxury for the architectural wardrobe.
Systems: 01, 05Hold
BagsThe immutable law of structural carry.
Systems: 01, 02, 03Object
InteriorCuration as a brand strategy for living.
Systems: 04, 05Scent
FragranceOlfactory identity for inevitable presence.
Systems: 01, 04, 05Lume
JewelleryPrecision engineering for timeless ornament.
Systems: 01, 02, 05